In late 2020, I was approached by Swaarm, a performance-based marketing platform. The company had a logo, typeface and website, but needed a specialist to define the brand and create guidelines. I set about researching the market and developing the brand, working closely with the marketing manager.
I used the enlarged logo and edited images of actual swarms to add new, dynamic graphical elements to the brand. I also selected colours which reflect the technological, future focused direction the start-up is heading in. Finally, I defined a photographical and icon style for Swaarm, and collated everything into an interactive, master style guide.
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